Entrepreneurship and Innovation Essay Example | Topics and Well Written Essays - 2500 words

Entrepreneurship and Innovation - Essay Example Dragons Inc. in the Chinese market. Dragons Inc. operates as a group of entrepreneurs which significantly focuses on delivering advanced products to the market. With the concept of innovation, The Presto! Soup E-duper is one of the recently developed kitchen appliances of the organization which involves multi tasking facilities including mixing, blending as well as crocking capacity. The organization manufactures its innovative products which facilitate the customers to obtain new experiences of technological advancements and preparing tasty as well as health food items in a lesser time and in a cost-convenient way. The Soup E-Duper will be produced by Kitch-in-Zinc Plc, especially to target the new customer segments in the Chinese market. Therefore, the paper intends to prepare a viability report of Soup E-Duper in the Chinese market by considering the major factors of the marketplace, product and manufacturing issues that might to be faced by the organization. Moreover, the discuss ion of the report will further focus on developing an effective business plan for the organization to successfully operate Soup E-duper in the Chinese market. Part One: Analysis of the Chinese Marketplace External Business Environment The business environment in China can be identified as sustainable for foreign companies which are mostly related with manufacturing industries, or tourism or education sectors. For instance, the current political and economic environment of the nation depicts the elements to be in favour of companies which attempt to set-up its manufacturing operations within the country with the belief that it would increase job opportunities for the Chinese community and simultaneously facilitate the growth of the overall economy. Furthermore, China also encourages foreign investment from companies which belong to the nations aligned through World Trade Organisation (WTO) and other treaties with the economy (Yueh, 2012). Notably, as it can be identified that the pro duct intended to be manufactured in China, i.e. Soup E-Duper, is patented by a UK based entrepreneurial group, Dragon Inc. and also manufactured by another European firm Kitch-in-Zinc Plc, the business plan can attain greater benefits even in relation to legal obligations. Furthermore, as the economic conditions prevailing within the Chinese market can be observed as growing with stability, it can be affirmed that the marketing prospects of the business plan can also be expected to yield better returns as per the expectations of the investors, including Dragon Inc. and Kitch-in-Zinc Plc. It is worth mentioning in this regard that with the growing GDP of the economy, which is currently recorded as 7.8%, the lifestyle preferences are also enhancing within the Chinese community (Yao, 2012). This can further be attributed as a positive aspect for the successful accomplishment of the objectives considered in this business plan. The offered product, i.e. the Soup E-Duper allows enhanced l ifestyle to its customers rendering the facilities of easy blending, mixing, and processing through crock pot. It is also intended to

Case Overview (International business) Essay Example | Topics and Well Written Essays - 1000 words

Case Overview (International business) - Essay Example To fight this inflationary fire, the central bank of Vietnam, the State bank of Vietnam has raised the key interest rates to 14%. This was the latest in a flurry of interest rate increases since February 2011. This interest rate increase is to be accompanied by usual anti-inflationary measures like tighter monetary policy and tighter control on credit. The government of Vietnam has also pledged to cut the burgeoning budget deficit and check the bleeding public sector enterprises of the country. The package introduced by the government to counter this inflation is known as Resolution 11. The Resolution 11 clearly states that the government seems determined to control inflation even at the cost of economic growth. At the meeting of the Asian Development Bank in Hanoi, Vietnam’s Minister for Planning and Investment conceded that because of the priority of the government to control inflation, the Vietnamese economy will fall short of its targeted growth rate of 7% to 7.5%. The private credit of Vietnam is a massive 120% of the GDP. This means that Vietnam is a sort of global record holder in credit creation. However, the saving grace is that bank deposits have kept pace with this record credit growth. Because of this high inflation, the dollarization and ‘goldisation’ of the economy have increased. Ordinary Vietnamese citizens are resorting to hedging against the inflation by keeping their reserves in dollars and gold instead of dong. What has helped this dollarization is the easy availability of dollars because of the large stock of it. In spite of the capital controls, the stock of dollars in Vietnam is high, because of the remittances sent by the large army of Vietnamese migrant workers working abroad .The banks of Vietnam also offer dollar deposits to the customers. To check the move to dollar deposits, the government has capped interests on dollar deposits to 3% against the very high interest rates of 14% on dong deposits. The country also has